• Patrick Dawid

When Sony wanted a one-of-a-kind unboxing experience for their LinkBud wireless earbuds, we were thrilled to help craft five digital environments using AR. Users could explore gaming, music, social, crypto, and product metaverses by scanning a QR code with their phones. Central to the experience was a digital NFT, showcasing how the LinkBuds seamlessly integrate with each metaverse in a never-ending video.

The unique AR experience was sent to influencers worldwide. Each side of the box featured a different metaverse, which users could explore by moving their phone around the box. The final result was an immersive, interactive journey into the world of wireless earbuds and beyond.