Sony Walkman

  • Oliver Dixon
Margaret came up with a hidden house party concept and produced a VIP event to celebrate the launch of the new Sony Walkman.

Taking inspiration from the heritage of the product, we created a unique collaboration between Dizzee Rascal and Sugar Hill Gang.

Other performances we programmed included acoustic sets from Florence & The Machine and Django Django as well as DJ sets from Hot Chip, Brett Anderson, Noel Fielding, Matthew Stone, Alexa Chung, Gareth Pugh, Jonny Woo and Gavin Turk.

We looked after the full creative and production for the event, covering everything from venue sourcing, dressing and Sony Walkman branding, to designing a unique ‘key’ invite to unlock the secret venue location.

Guests included Heather Graham, Arctic Monkeys, Johnny Borrell and Jasmine Guinness. Over £1 Million secured in press coverage.