SOOLANTRA — Tough Topical Campaign

Starting with two concepts for print media, Ars Thanea was tasked with creating a story around the product borrowing from the old classic: good guys vs. the bad guys. Anticipating the need for high-resolution assets for both print and electronic media, convention, we created a palette of arresting visualizations to accompany the campaign story, including script and animation!

Together with McCann Echo Agency this project won Bronze in Cannes Lions Health in Pharma Category!