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SOPHIE EBRARD — ADIDAS, FIND YOUR RIGHT FIT

  • James Gerrard-Jones
SHOT TO LAUNCH THE REDESIGN OF ADIDAS’ SPORTS BRA RANGE, SKIN STATEMENTS CENTRES AROUND THE IDEA THAT WOMEN SHOULDN’T BE HELD BACK FROM THEIR FULLEST POTENTIAL. THE IMAGERY SHOWS AN INTIMATE SERIES OF WOMEN BEARING THE MARKS, PHYSICALLY AND MENTALLY, OFF AN ILL-FITTING SPORTS BRA. THE WORK HELPS TO DESTIGMATISE THE CONVERSATION AROUND SPORTS BRAS AND TO GIVE WOMEN THE CONFIDENCE IN ASKING FOR WHAT THEY NEED. THIS WORK FEATURED IN CREATIVE REVIEWS PHOTOGRAPHY ANNUAL AND WAS SHORTLISTED FOR D&AD.

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  • D&AD logo

    D&AD

    • Design
  • Adidas Group logo

    Adidas Group

    • Fashion and Textiles

Skills

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