Brief: Self Negotiated.
"Create a brand to build upon the renewed interest of the Northern Soul scene in recent years."
Creative Idea:
To create both a brand concept/identity and editorial concept and bring them to life. Make it engaging and accessible to a younger audience. Rework/reinvent it, work with existing members on the scene to create a Northern Soul brand that does not betray that values of what the scene is all about (non corporate/not about money, together, community, a lifestyle, a fashion statement, passionate, niche, exclusive, rough round the edges aesthetic, hands on, ‘Do it Yourself’.
A special thanks to Richard Oughton (Photography), Bethany Kane (Photography) and Andrex Rix (Written Content)