Development of a new Corporate Design for Soul Zen, an online shop for modern spirituality and its own product label Soul Zen Studio. The visual identity concept encompasses two logos, a corporate icon, a decorative frame, colours, a corporate pattern and typography. The overall style defines a modern interpretation of Art Déco, which also experienced a revival in the1970s New Age movement and therefore creates a subtle reflection from the spirit of this era. Icon and pattern symbolise vibration of energy, the icon as a dynamic particle and the pattern as a graphic arrangement of waving mobilees.
Created in 2018.