The South West Craft Beer Festival is a one-day celebration of the region's quality craft brews, beats and eats.
I assisted with the organisation of the annual event in 2013, 2014 and 2015. Each year my involvement varied, overall it consisted of:
- Marketing Strategy
- Advertising Campaign
- Promotions
- Media Partner Support
- Media Accreditation
- Social Media Management
- Beer/Food Social Influencer Liaison
- Media Release Creation and Distribution
- Generate Press Coverage
- Web Content Updates and Reports
- E-Newsletter Content Creation and Reports
- Photographer Briefing
- Music Booking and Management
- A/V Requirement Booking Through Supplier
- On-Site Support