Sowieso is a charity that runs monthly art and movement workshops for children with disabilities in the atelier of the ZOOM Children's Museum in Vienna, Austria.
The workshops focus on the creative potential of children. Working with process-oriented creative and artistic techniques, as well as exploring a wide variety of materials to utilize all of the senses. Every child has its own companion, enabling the individual needs of the child to be met and allow for a natural dialogical structure. The workshops are also free allowing all children from any socio-economic background the opportunity to attend and explore.
The rebrand needed to reflect the diversity and celebrate the inclusivity offered through the workshops. This was achieved through colour and movement. The bright and varied coloured dots represent diversity, in the activities and in the audience, the soft serif font creates movement whilst still being legible and accessible.