Sparko is a marketing agency delivering services in the USA, CA, nationwide and worldwide. They are using techniques and tools to analyze the emotional connection of the target audiences to different companies. In a world when on the top of a certain level the quality of service is an almost basic expectation of the customer. To make a difference you have to go behind the standards of the delivered service or product and you have to connect emotionally with your customers and find the best approach and attitude that makes you stand out among your competitors. The brand identity system has to have those characteristics that express the values of a high tech company that is professional, capable, and able to find solutions to the high standards of his clientele. The solution was a custom logotype with a bold typeface that creates a compact form. The choice of color makes the logo very vivid and attracts attention. Also, it is commonly known that orange color attracts people, igniting their desire to be part of something valuable. The very powerful look of the logo and the strong color dominates the entire brand identity system. This makes the layouts as the flyer, brochure, catalog, app front page, and stationery to stand out and attract attention. https://logoby.com/sparko-brand-identity-system-for-a-marketing-agency/