SPC 'Goulburn Valley Food Tours' Re-brand & integrated campaign

Role: Account lead, project management, content strategy & writing, community management, social reporting & analytics It’s hard to know exactly where your food comes from. So, fruit preserving company Goulburn Valley proved its authenticity, by using its most powerful asset. It’s actual location. We turned the fruit brand into a tourism brand, inviting consumers to discover the beautiful region their fruit comes from. The tour began on pack with a new GPS labelling system that enabled users to pinpoint the very orchard your fruit was grown. A search of the coordinates then transported them directly into a fully immersive experience, including 360° films within the actual orchards.