Speedo - Hydrosense Launch #worththewet

Working directly with the brand Speedo, my team and I planned a campaign for the launch of Hydrosense, a new range of fitness swimwear. The main aspect of this project was to shoot a video for the launch. We conducted extensive primary and secondary research to identify upcoming trends within the fitness and wellness industries and how these insights could benefit Speedo as a brand. We also spent a lot of time getting to know the Speedo consumer so that we could ensure the art direction of the film appealed to the right audience. The aim of the film was to motivate gym-goers to consider swimming as part of their workout routine by presenting swimming as a serious and beneficial workout rather than a leisure activity.