Spice Girl 25

  • Mickey Shu-Ting Chan

The world’s biggest girl band Spice Girl is celebrating their 25 years anniversary (time flies, I know). We helped Spotify recreate the iconic Spice Bus from the Spice World film and took fans on a zig-zagging journey: a Spice Girls’ tour across London. Spice Girls super fans were on board and the bus tour was hosted by RuPaul’s Drag Race UK season one queen Baga Chipz as Ginger Spice, accompanying by other 4 queens from the new series of Drag Race in drag as their own favourite Spice Girl. The result 40.07m social reach and even Posh Spice posted it!

Creative Mickey Chan & Gotham Pillai Bus Design Mickey Chan Production Jo Brooks-Nevin | Jack Howard
Account Director Louise Lomax Film & Photography James Barber
2021 / ACNE