Carol Spieckerman is a highly regarded retail analyst and strategist, who has spent decades helping retailers, brand marketers, and service providers navigate the changing retail landscape through her firm, Spieckerman Retail. She is recognized for her expertise in predicting retail trends, brand positioning, and commerce strategies. Working with Carol was a dream! We worked together on a full new brand strategy and structure for her new website. She had a podcast she wanted to feature, as well as an extensive blog of retail insights. I worked to help her structure her offerings better as well.