Brief
Get the sci-fi audience to see the Syfy brand as being the passionate home for everything sci-fi.
Insight
SyFy needs to earn the Sci-Fi fanbase's respect, a good way to do this is to enhance their experience with the genre, to give them something they didn’t know was missing.
Concept
"Spockify", a Spotify app that allows Sci-Fi lovers the chance to experience hidden audio content in their favourite albums & film soundtracks. Taking advantage of the PS4 partnership with Spotify, people can listen to hidden tracks on their favourite games such as ‘Destiny’.