SPORTS: Marriott International x FC Bayern Munich Partnership

Devised Communications strategy for partnership between Marriott International and FC Bayern Munich, Germany’s most successful football club. Positioned once-in-a-lifetime football experiences including a custom-built suite with views of the pitch at Allianz Arena. Secured coverage in key sports and lifestyle media including Sky Sports, L’Equipe, Esquire, Corriere dello Sport, GQ, Bild and more. 145 Articles highlighting partnership +2 Billion opportunities to see 30 Countries reached