Spotify Mixes Launch Campaign

  • Alli Berk

This campaign bolstered awareness for the brand new feature within the Spotify app. For each category, we created a unique visual representation of sonic waves. These wave shapes carry throughout the creative to embody a wide diversity of musical styles. We worked within Spotify’s extended 30 color palette, selecting a unique pair, often reflective of the colors in the album cover being used.


  • Spotify logo


    • Publishing