Idea
Anitta is the first female celebrity to turn into a playable Free Fire character, using the nickname her fans call her, The Boss. Along with the character, several exclusive in-game items and skins are released.
Working with L.A. scene director Christian Breslauer, a new single, Squad, announces the partnership with a music video to portray the Boss' epic arrival in the game.
Featuring six of the greatest Free Fire streamers and pro players, the music video is full of easter eggs and hidden coupons giving out free in-game items.