SSC
Brand Identity
Brand Director
SSC - Saudi Sports Company (2023)
— Brand proposition
— Creative conception
— Brand identity & strategy
— Creative direction
— Typography
— Font design
— UX & UI
Creative development with Works
As Brand Director of SSC, I am responsible for the creative thinking and design for the identity of the SSC.
Our channel launched August 2021. Requiring a contemporary brand, appealing to our under 35 demographic with longevity to stand the test of time.
The brand systems were created from the very origins of the country and delivered across a host of materials, from corporate products to channels and platforms.
A bespoke, exclusive font license, Gateway, was developed in five weights in both Latin and Arabic. This brand font will sit across all SSC brand output, both corporate and on screen.
As well as doing the corporate identity we produced TV graphics.
Specially created Idents for launch of SSC.
In addition to the corporate font, a bespoke lifestyle font, ‘SSC Condensed’ was also created for promotional and on-screen to bring contrast and energy.
