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New identity and website for accounting agency SSCL. The practice's aim was to reposition as a fresh, dynamic, smart company. I designed a systematic identity that sues numbers rather than letters to emphasise the practice's very own lingo. I've also developed the rest of the visuals as the pattern miming the selection of an accounting software, where some of the cells were highlighted using the SSCL acronym. This was applied to website, stationery and signage.
Art direction / Branding / Photography / Digital

Project Tags

  • Branding
  • logotype
  • Logo
  • lettering
  • Typography
  • numbers
  • Accounting
  • stationary
  • business card
  • guidelines

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