Making a success out of STA’s display activity presented a multi-faceted challenge. Central to the challenge was the need to reach new customers and drive revenue.
This needed to be done while adhering to a strict set of brand guidelines and sense of style, while also responding to seasonal trends – both in terms of youth trends and traffic.
My approach to display for STA was based around using programmatic display. This involved reaching out to potential customers across a range of student websites, where the STA target audience would be found.
The project consisted of 38 projects across a range of media, including posters, online ad banners and large-scale display ads at train stations and student unions globally.