STA Travel Global Sale Campaign

The January sale was the biggest event in the STA Travel marketing calendar. The integrated campaign was rolled out on a global level. The campaign was executed across multiple areas and touchpoints including retail, digital and out of home advertising. Full window vinyl wraps were implemented in key locations and flagship stores for maximum impact on the high street landscape. These were supported with printed and digital displays showing travel deals. All STA Travel retail locations include digital screens showing offers, inspirational imagery and brand core USPs. These alternated between image and graphic based designs promoting the latest travel deals.