Zürich’s department of culture asked me to create a flyer and a poster for their “stadtsommer” (city sommer) events. The very nice event provides seven artists with the chance to play a concert at various different places around town. I made a f4 poster which spells “stadtsommer”. I decided to arrange the letters that if you turn the poster upside down it says “sommerstadt”. I thought this would be a nice twist as there is no stadtsommer without Sommer (summer) and also because stadtsommer turns the city into sommerstadt. Quite fancy. Because I thought it to be boring to repeat the artwork for the flyer, I decided to let the letters fall to ground, including all signs, etc. There is also a website with the same letters in yet another – more landscape-style – arrangement including a nice colour animation.
I’d like to thank popkredit, susanne & nicole steger & martin meyer for programming the website. And of course the city of Zürich