Powered by AI technology, StaffSub is a digital staffing solution that creates the perfect bond between artificial intelligence and human specialist knowledge helping businesses retain employees in times of uncertainty. The COVID-19 pandemic forced many to furlough their employees. StaffSub intended to remedy this problem by providing a space for employers to ‘sub’ their staff so they can continue working when jobs are scarce. Capturing the essence and intricate nature of the technology behind StaffSub was a big challenge. The logo needed to be modern, fintech inspired and disruptive enough to stand out amongst thousands of other related apps in the market.