Stance Pants Dance

Stance challenged us to advertise their collection of super comfy men's underwear. Men constantly feel the need to adjust and do it in many silly ways. We decided to get a choreographer in to create a dance out of the ways men readjust and The Stance Pants Dance was born. emphasising the problem made Stance's underwear look like the ultimate comfortable solution showing that its time to take a Stance against lousy pants. This campaign was co created with Fred Loveder. Dancer and choreographer is Liam Portor.