Stanley Black & Decker - Maker Month

This October Irresistible Films partnered with INDICIA to help Stanley Black & Decker celebrate their second annual Maker Month. A yearly initiative inviting the next generation of makers and builders to participate in activities that spark their curiosity, facilitate learning and provide opportunities for growth. Placing the film in the trusted hands of Director Christian James, a.k.a CJ, we knew he'd get brilliant performances from the kids and nail the innovative, inspirational tone the film required. Garnering around 1 million views by the second week of the campaign, we're sure this film will help Stanley stay on track with their goal to inspire 10 million young makers and creators by 2030.