From the mind of visionary writer/director George Lucas, Star Wars™ the epic space fantasy introduced the mystical Force into the cultural vocabulary and it continues to grow, its lush universe ever-expanding through film, television, publishing, video games and more. May the Force Be With You… Always! I was challenged to create a packaging system for a range of Star Wars perfumes, created by Keepme Fragrances – the UK licensor for Disney. Each fragrance concept needed to appeal to both the mainstream consumer, passionate collector and nostalgic purchaser to celebrate and capture the enormous consumer demand for the iconic Star Wars franchise.