CHALLENGE
Negative media stories have affected the amount of people drinking Starbucks.
INSIGHT
When applying for jobs, you are asked to enter your home address, for homeless people this is yet another obstacle in the way of them finding work.
IDEA
The homeless people in London use the address of Starbucks stores when applying for jobs.
Work with our address.
LETTER
We have sent a letter to the CEO of Starbucks, Howard Schultz, outlining our proposal and are currently waiting for a response.