Having 9 years experience working in a number of agencies, this was my first real opportunity working in-house at a startup ↝ scale-up business.
Not only is Starling a fully regulated and 100% mobile bank based in the City of London, they only went live in app stores May '17. With similarities to other neo /challenger banks such as Atom and Monzo, they’re at the forefront of money management and also won a number of accolades including Best British Bank and Best Current Account Provider 2018 & '19, knocking First Direct off the top-spot.
In a year of assisting the Art Director, copywriter and whilst mentoring the junior members of the team, not only did we collectively quintuple customer figures but I helped educate the whole workforce on the value of design / systems. The end goal being to excite, and instill confidence and trust, in acquiring customers whatever the touchpoint.