Staropramen // Far away
For our safety we need to keep a certain distance and everybody started being sad and bored because of this. But what if, besides the healthy impact, distance can be fun? Exploiting the observation that regular content can not be consumed in its usual fashion, Staropramen presents alternative solutions.
The other side of distance.
A way of keeping distance and being fun at the same time.
How?
If brands are telling us to keep distance in bigger and bigger executions, we are going to SHOW that we should keep the distance in all our communication. We introduce alternative ways to showcase the same content that Staropramen usually presents, shown through the perspective of keeping the legal distance
