Start Anywhere Fitness Branding

  • Averie Allard

Start Anywhere Fitness is a program run by a local trainer who's goal is to create a space on social media for those who may be intimidated by the fitness scene. Amidst the pandemic she found that there was too much emphasis on the productivity and down time that should be spent working out and getting into shape... this language and behaviour has sent many into a fitness hiatus. Her goal is to make an inviting, non-judgmental space for anyone and everyone to join her weekly online workouts and to participate in conversation through instagram posts and engagements.