Starts With Tea
Every tea ad in existence would have you believe that drinking tea is a chance to retreat, to hide away from a stressful world and cozy up. Tetley, however, believes tea can be a springboard to start something new. Anything can start with tea.
We used this thinking and the shape of Tetley's new logo to tell visual stories of starting something new with tea. Something creative, something social, something meaningful. The avalanche of gorgeous, deceptively simple illustrations were Todd Hippensteel's doing, and the less-is-more copy was crafted by Becca Thompson.
Illustrator Angie Elko created these promotional posters specifically for English Channel swimmer Diana Nyad, the Harry Potter Museum, and the Sydney Opera House.
