Stash - Mo'vembar

The brief was to design a snack bar based around an event, and one that has a goal for social change.  Movember has become a great way to support men's mental health, an often dismissed issue, but it has now become so focused on growing facial that it has lost its potential impact! STASH is here to bridge that gap and allow anyone to participate in this event, anyone can make a small decision on what snack bar they purchase and help support a great cause, and a percentage of profits will support directly. The goal was to create a very accessible and simple brand identity that clearly displayed diversity. The mustache is still the key visual because this is the fun of Movember however this does not dictate who can participate.  STASH runs in partnership with the men's mental health foundation.