As the nature of Self-Initiated-Projects is to demonstrate experimental spirit I decided to use this opportunity and push further my aesthetic notions by creating a thought-provoking and rebellious fashion brand. Nowadays consumer is getting to be more aware and conscious, thus it opens a room for meaningful fashion. Proposed collection is inspired by Situationist International movement and theories behind the ideology. The project questions the role of human body regarding the notion of protest. The key role in my design approach pays experimental typography which is often placed onto body where political slogans or statements become more intimate and personal. I developed various techniques and methods starting from 3D stamps, rubber stamps to digital projection to achieve desirable outcomes.