Stay Strong BMX - Brand, product & hardware

  • Tarl Jamieson

I designed the Stay Strong stack and icon logos back in 2009 when the brand needed a secondary layer to their branding aspect. They initially worked in a linear format and as a result was occasionally difficult when producing labelling and woven. Therefore we chose to abreviated the name and stack it in to STY SRG. We solidly developed ideas and created everything from tee design, hats and headwear sampling to hoods, jackets and hardware. We designed bikes, we designed adverts, we designed boxer shorts, we designed helmets. The list was endless.