#STAYHERE

Problem: Burger King offers flame-grilled burgers since 1954. That means several generations of people already know their flame-grilled burgers. But how to turn the younger generation into flame-grilled purists? ​Insight: Although life without fire would be unimaginable on Earth, on other planets things are a little bit different. In space, of course, you can't have any fire because there is no oxygen to sustain the combustion process. Long story short, flame-grill isn't possible in space! Solution: Rather than finding ways how to live on Mars, we are devoted to #whoppermission - Sorry, Mars! There is just no flame! We have created an idea of complete integrated campaign that invites public to, instead of trying to reach life in space, #stayhere on earth and enjoy flame-grilled whoppers.