AIM:
Develop a brand name and a graphic brand identity for a new steakhouse concept
CONCEPT:
STEAK of the ART (S.O.T.A.) completely different
The new steak experience in a artful frame! A place where you experience the art of eating.... Rounded by art and using it as a way of communication, the brand should create an environment where the client project themselves into a new art dimension, where he (client) can also participate and be part off the all experience.