STELLA FOR ALL FELLAS campaign

This is a recent concept integrated campaign I've been working on. The Problem: Homophobic abuse is rife across the UK, especially within 'lad culture'. This can make a trip out for a pint a hostile and unsafe environment for the LGBTQ+ community. How can something be done to make people reconsider their actions? The solution: Encourage the public to tackle homophobic abuse within pubs across the UK by calling out others for using slurs and stand up for those being harassed. The aim is to use shock advertising to grab attention before informing people that everyone is the same. The campaign encourages and promotes discussions and acceptance of the LGBTQ+ community in pubs.