Stella McCartney: Uni-Stella

Stella McCartney: Uni-Stella was a purposed strategy campaign for luxury sustainable brand Stella McCartney and was created as a part of my educational project at Norwich University of the Arts. UNI-STELLA builds upon the brands values in respecting humanity and the environment through a new ethically sustainable capsule collection that revitalised unisex clothing through breaking down the stereotypical barriers of gender specific clothing. The purposed campaign aimed to raise awareness for gender identity issues and support gender dysphoria charity Mermaids in the process.