Stine Goya will be introduced into the UK through a temporary pop-up experience within the London based Danish embassy. The space will display the labels playful and imaginative attitude in the creation of its striking array of handprints and strong femininity clothing.
The pop-up experience will display enlarged, sustainable objects from Goya’s SS18 collection combined with digital projections, bringing the prints to life. As an added experience the process of hand-painted designs, a distinct feature in all of Goya’s collections, will be shown through the form of a workshop allowing the consumers to understand slow fashion and Danish craft, thus encouraging the promotion of the brand.