Stoli x Ab Fab The Movie

THE BRIEF: Partner with one of the hottest movie releases of 2016
LOCATION: London activation, national focus
THE AGENCY: White Label UK
MY ROLE: Senior Producer
WHAT WE DID: Key sponsor of Pride London; created pride float partnering with ‘Sink The Pink’ and key talent from the film; created new serves based on the film; sponsor of the London premiere & VIP afterparty; created digital content; POS; set up the Soho cocktail hub promoting the film for a month
RESULTS: 360 campaign with over 2 millions interactions; Winner of The Drum Marketing Award for ‘Best Sponsorship 2016’