Stone Guests D&AD New Blood Graphite Pencil Winner 2018

In the D&AD New Blood competition brief, applicants are asked to choose one of their hotels and create an artwork that would help to publicise their chain in the selected area. The culture of the selected place and the created illustration had to be coherent. The art history of Rome influenced my illustrations for. I planned to illustrate a visual metaphor between the Roman culture and the provided facilities in the hotel. Ancient sculptures were my main reference. I imagined those sculptures as guests in the hotel where they use hotel’s facilities. I reappropriated them in a modern day in Hotel Indigo. When I started working on the project I had a belief that these charming illustrations could have the potential to be presented in the hotel rooms. For a visitor, seeing these ironic representations during their visit would be an entertaining experience.