Problem
South Korea women and girls are more considerate about their appearance than health because they are scared their body figure is being criticized by others. The main reason for dieting is to be satisfied with how they look in the mirror and how people see them rather than worrying about being healthy
Solution
This is a campaign to encourage women and girls to love themselves, not constantly judging their weight but embracing the beauty of all
Target Audience
Women and girls from 16 to 30 years old.
Song
BTS - Answer: Love Myself
*This idea was a creative response to a hypothetical brief set by Google & HMCT as part of the New Blood Awards programme.