Store Eight

Store Eight is a virtual online store available worldwide with plans to create a physical concept store (after current virus restrictions are lifted), for now our store will enable consumers to enjoy their shopping experience from home. Store Eight aims to cater to the new type of consumers, those turning away from environmentally damaging habits and materials, moving away from fast fashion and are looking for a more permeant and easily accessible solutions. As a brand we were inspired by the social restrictions placed on those within society today. Store Eight has been designed to create eight digitally inspired designs that represent these issues through the use of lighting, materials, textures and display design to confront consumers with a physical representation of non-restrictive and playful designs to positively enhance consumer experience, both digitally and physically. Throughout the design and planning, Store Eight constantly considered environmental, social and ethical responsability as well as consumer needs. Within our creative and unique display space and design we house a collection of ethically sourced and environmentally friendly womens-wear and accessory brands. We ignore fast fashion allowing our customers to enjoy clothing that isn’t restricted by trends. Store Eight encapsulates our brand ethical stance towards waste, using only sustainable, recycled or recyclable materials in the store design and products, this ethos is shared by all brands featured and collaborated with in store. The design of the store is inspired by the restrictions and pressure faced by society today, we use less aggressive and less artificial selling techniques throughout the customers shopping experience. Store Eight doesn’t have any uses for aggressive and forceful selling techniques, we create a relaxing and calming environment for our consumers, one that is restriction free, enjoyable and peaceful for all customers visiting the store both virtually or physically. Store Eight is targeted at women between the age of 25-40, they rely on being able to trust that Store Eight has their best interests when it comes to clothing and accessories, allowing them to be able to enjoy a relaxing and pressure free shopping environment without concerns of this negatively impacting the environment, they make bold choices and are loyal to brands that consider their desires and needs as a consumer. Store Eight chooses to set its own trends of classic and timeless fashion pieces that allows consumers to keep and enjoy clothing for much longer.