Store Eight Design Outcomes and Marketing Campaign

In this project you can see the final outcome design boards detailing the design materials and moods of the displays throughout the store. I have also included a lot of material from my sketchbook for this project to show how the designs have been developed throughout my FMP. Having designed everything myself you can see how the store designs are reflected within the marketing designs and strategies, only using brands, products and designs materials that are ethically and sustainably sourced. The marketing campaign featured both digital/social media and more traditional marketing methods best suited to the stores target consumer.