Store window design - Crafting - London

Brand: G.H Bass & Co Role: Designer Brief: Deliver brand pack expressing the craftsmanship and community behind the iconic penny loafer Responsibilities: I managed the whole project including concept, production, installation and budget received. Project: I made an interactive store window display using video, print and product elements. I wanted to show every single step of the shoes journey. When the craftman cuts the leather, stitches the shoe and stamps on the logo.