Stormzy x Rockstar Energy: 1 performance. 5 worlds.

To launch Rockstar’s new Press Play platform, we enlisted Grime superstar Stormzy for a one-of-a-kind interactive gig set across 5 worlds. This was the first ever live performance on Spotify – an experience that allowed users to switch seamlessly at any point between 5 different Stormzys across 5 worlds spanning 21 different environments. Alongside the overall platform and live gig, we also developed an OOH and digital campaign to promote the gig and the new platform – creating various teasers assets for social, in-app Spotify ads as well as two interactive live screenings in London and Liverpool.