Marketing and content-creation are no longer the preserve of small teams of experts – today, everyone in your business has a role to play in telling the story of the brand. This course will enable you to understand how the objectives of your business should feed into the personality of your brand and the content that you generate.
You’ll leave the course with a breakdown of your own brand, an action list of next steps, and a pack full of useful tools and resources.
Sessions will include:
- How to identify and articulate your brand story
- Structuring a compelling narrative
- Maximising different media, channels and platforms
- Keeping it going: storytelling as a process
The ticket price includes a buffet lunch, and tea and coffee.
Anyone involved in a business – large or small – who wants to tell people about it in a more compelling way. You may be an entrepreneur or freelancing just launching your own venture, or a more established company looking to rebrand or launch a new content campaign to reach customers and clients.