Stranger Things * Polaroid Originals

  • Nick Mulley

To launch the anticipated Polaroid Originals x Stranger Things collaboration we created a truly 80s campaign for the super fans of both brands. From instagram live QVCs and 80s ads to a Konami Code activated game in the same ilk of Dig Dug, fans were taken back in time through all campaign touchpoints. Taking things further, we turned our Dig Dug game — Monster Flash, into a real life arcade machine that visitors got to play with at Selfridges. A bold campaign that elevated the standards of Polaroid Originals product launches.