Strategic development - Rolex.org

A new home for the brand's concept of their Perpetual Spirit. Dedicated to explaining the history of Rolex's founding as well as the brand's longstanding commitment to the environment, the arts, and science. Rolex.org is a beautiful infinitely-scrolling deep dive into the mindset of one of the most famous brands in the world. https://www.bloomberg.com/news/articles/2018-12-18/everything-you-wanted-to-know-about-rolex-according-to-rolex