Strategy Sessions Marketing Podcast Ep 3: The USA Edition

The USA Edition of the Strategy Sessions. This episode was supposed to celebrate some of the great stuff in the US marketing world. Then George Floyd was murdered. I nearly binned the whole episode but thought it would be more useful to use the platform to say something about his murder. And also discuss what it’s like being black in the UK. Along with that discussion, we also feature two of the country’s best marketers and nicest guys – Rand Fishkin and Greg Gifford. Rand is the cofounder and CEO of SparkToro, a new tool for audience intelligence and market research. He previously cofounded and led Moz, the SEO software company, and is the author of Lost & Founder: a Painfully Honest Field Guide to the Startup World. Rand talks about what it’s like in the US during COVID, the launch of SparkToro and the marketing lessons he picked up along the way at Moz. He also talks about his future predictions for Google and what that might mean for the rest of us. Greg Gifford is the Vice President of Search at SearchLab and has over 17 years of online marketing and web design experience. He’s an in-demand (and hilarious) conference speaker who lives for an obscure movie quote. Watch his T.O.P.T.I.P if you want to know how you can use Google My Business to help your local rankings.